If you think you only need to collect and remit sales tax in the state where your business has an office, you’re mistaken. State and local tax authorities assess sales tax based on “nexus” which means a presence in a state or jurisdiction. It’s true that when you have an office or a warehouse, that …
Category Archive: Ask Victoria
Ask Victoria: What Is The Golden Rule Of Direct Selling?
Everything worthwhile seems to have a rule attached to it. When I was a child, the golden rule I learned was “Do unto others as you would have them do unto you.” Treat everyone as you would like to be treated. I liked that rule because it felt good to be good. Later, I learned …
Ask Victoria: How Was Our Direct Selling Edge Conference?
Held in Las Vegas in September 2011, the Direct Selling Edge Conference was a great way for direct selling start-ups to get a true understanding of what steps are needed to take your company from an idea or concept stage to launching your company and putting your dreams into action. We at Sylvina Consulting along with …
Ask Victoria: How Do I Create A Unique Selling Proposition?
Differentiation is the key to successful marketing. A Unique Selling Proposition is one or more unique selling points. Creating a USP is work, work best accomplished by completing an exercise. Jot down the following information: Sales Methods How is this product sold? One to one? At home parties? Is it demonstrated? If so, what are the elements of the demonstration? …
Ask Victoria: What Makes A Good Company Story?
What makes a good company story? Often when we begin working with with party plan and network marketing companies, we ask them to tell us their story, how they got to this point. During the process, we begin to see some interesting points that seem to be consistent in each of their stories. Here are some …
Ask Victoria: Should I Start In A Saturated Market?
Every few months it seems that I am talking with someone who asks me something like this: I want to start a home party plan company with jewelry / make up / skin-care, but my friends say, “There are so many of these kind of companies already, you won’t make any money.” With so many …