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Sylvina Consulting Blog

Insights for network marketing, MLM, and party plan companies

Archive for January, 2010

MLM Startup Guide

Tuesday, January 5th, 2010

If you are starting a network marketing or home party plan company, you may be looking for an MLM Startup Guide and the best resources to help you to create, launch and grow your new business.

Start Here: A Guide for Starting Your Own Home Party Plan or Network Marketing Company is a 250-page workbook that was written to give you a well-grounded start on your new direct selling business.  Each chapter includes essential information, a series of thought-provoking questions to direct you to action, examples and suggested next steps.

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Posted in Communication, Compensation Plans, Policies & Procedures, Startups, Strategies | No Comments »

Social Media Turns Direct Selling Upside Down

Tuesday, January 5th, 2010

When I attended the Direct Selling Association’s “Communications and Internet Marketing Seminar” last month in Las Vegas, the focus of the conference was Social Media and its impact on direct selling businesses.  This was a timely topic, as evidenced by the seminar record  of 300+ attendees.

In their policies and procedures, direct selling companies have traditionally imposed rules that restrict both the content and mediums of messages shared by representatives about their companies.

For example, representatives have been prohibited from creating their own product and income opportunity literature, and advertising the income opportunity on websites other than those provided by the company.  Social media is the force that is turning things upside down.

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Posted in Policies & Procedures | No Comments »

900% Growth in 2009!

Tuesday, January 5th, 2010

An interview with Gigi Hill Bags President, Monica Hillman

Q:  How long has your company been in business?

A:  We created our LLC in October, 2005 and began selling our products the next summer.

Q:  What types of products or services do you sell?

A:  Handbags, carryalls, and accessories.

Q:  How is your home party experience different from others?

(more…)

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Ask Victoria: What Advice Do You Give Most Often To Established Direct Selling Companies?

Tuesday, January 5th, 2010

As a senior consultant at Sylvina Consulting, each week I talk with many executives of party plan and MLM companies.  I hear firsthand about a company’s successes and challenges.  I love direct selling because it’s a people business.

Sometimes, a company has a specific issue or group of issues in which our help is requested.  At other times, everything appears to be running fine, but that’s when I worry most.

Preventative maintenance is recommended for all automobiles.  Measuring and adding air to tires extends their lives.  Periodic oil changes extend the life of engines.  If you waited until your engine seized up to change your oil, you would be too late!

Annual 40-point inspections can spot problems early and help avoid costly repairs.

Direct selling businesses need inspections, too.

The advice I give most often to established companies is not to wait until a crisis to enlist the skills of a consulting firm like ours to review, evaluate, and improve the performance of your business.  To learn more, ask me about our annual business review consulting service!

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Posted in Ask Victoria, Strategies | No Comments »

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