Companies
A direct selling executive recently told me, “We don’t have a recruiting culture.”
What exactly is a recruiting culture? The simple definition is a high rate of recruiting.
To have a recruiting culture, a company must do all of the following:
- Provide enough information and support early in the life of new representatives so that they feel comfortable enough to consider recruiting others.
- Teach representatives how to recruit.
- Share the methods of your top recruiters with others.
- Encourage and reward recruiting through an attractive Fast Start Program in your compensation plan.
- Recognize recruiting separately for both new and established independent representatives.
To know how they’re measuring up, companies need to measure their rates of recruiting over time.
Do you have a recruiting culture? If not, do you know what you’re missing?
