Operators of direct selling companies need an accurate set of gauges for measuring the business. We call these measurements “Key Operating Indicators.” Without them, you will be flying your business partly in the dark! Key Operating Indicators are the most important measurements of your business. Direct selling owners and executives use these metrics to run …
Monthly Archive: September 2009
Carrot or Stick: Retail Customers for Network Marketing Companies
One of the differences between some network marketing companies and pyramid schemes is the presence of customers who don’t participate in the income opportunity. For many network marketing companies, however, there are very few retail customers who aren’t also independent representatives. In the Omnitrition, Trek Alliance, and Equinox cases, courts found problems with the payment …
Ask Victoria: Can Rapport-Building Be Taught?
It is imperative that direct selling business owners and independent consultants build rapport with customers, representatives and potential recruits. What exactly is rapport? rap•port (noun) Definition: friendly relationship: an emotional bond or friendly relationship between people based on mutual liking, trust, and a sense that they understand and share each other’s concerns. Successful business owners …

